Valtech
Long-Form Copy Design
As the sole designer for the North American team (Canada, Mexico, and the US), partnered with department heads, tech consultants, and VPs of Business Development to produce long-form promotional materials.
SAFe Whitepaper Design
Challenge: Department heads and tech consultants wanted high-quality long-form thought leadership documents for promotional purposes to promote technology offerings and service lines.
Result: New materials enhanced the services being presented and aligned with the global brand in ways that clients found engaging.
How: Collaborating with the German team, designed a 23-page digital white paper and digital assets. Created the corresponding page on the corporate website’s Insights blog.
Role: Graphic Designer, Art Direction, and Photo Retouching
Employee Handbook Design
Challenge: The employee handbook was a compilation of various documents from multiple HR managers, resulting in a disjointed patchwork.
Result: Developed a single, cohesive handbook that reduced page count by 20% which any HR manager could easily update in Word.
How: By partnering with HR managers to understand their processes for updating the document, completely rethought the project setup. Aligned design to follow the global brand, adding photography and illustrations to maintain visual interest. Recreated charts and graphs so that any HR manager could easily update them, or update the instructional screenshots, while keeping the document intact.
Role: Graphic Designer, Art Direction, and Photo Retouching
Disruption Blog and Whitepaper Design
Challenge: The VP of U.S. Business Development wanted impactful thought leadership documents for new business pitches and client meetings.
Result: Designed materials to enhance new ways of doing business, engaging readers to want more information.
How: Working closely with the VP of Transformation and Customer Experience Strategist, designed a white paper promoting Valtech’s services. Assisted in copy-editing, recreated all charts, and ensured all iconography fit the visual standard. Developed all digital assets. Created the corresponding page on the corporate website’s Insights blog.
Role: Graphic Designer, Art Direction, and Photo Retouching
