Capital One

Challenge:  Capital One was developing a reputation as an outdated and uninspiring workplace, underscored by declining applications and low employee morale. A rebrand was needed, and they had only one request: any work we produced would need to align closely with the consumer brand.

Result:  The client was thrilled with the concept. They recognized that this targeted campaign would achieve high market visibility, and they could envision an increase in job applications. Additionally, they appreciated how the onboarding swag would help newcomers feel valued and welcomed by their new team.

How:  To ensure all creative materials were relatable and welcoming, the look, language, and tone were key.  A new brand line, "That’s Life at Capital One," was introduced to enhance the employee experience across all touchpoints. Developed targeted campaign elements for all stages of recruitment - from awareness drivers through onboarding. Tailored creative was developed for specific audiences, including management, recent grads, sales, and Café Ambassadors.

My role:  Idea Generator, Designer, and Photo Composition Artist