Michelle Hoagland
Brand Design and Creative Director
Hi! I’m Michelle.
Since I was a kid, I’ve aspired to be a creative, filling notebooks with sketches during class. This passion has evolved into a career where I’ve launched international brands, supported startups with professional materials, and led talented creative teams. For me, creative solutions have always been about more than aesthetics; it’s about building trusted brands and developing smart solutions.
With a talent for seeing problems from unique perspectives, I uncover opportunities that others miss, using those insights to offer innovative ideas. That’s why I love partnering with cross-functional teams – to simplify complexity, align strategy, and deliver creative work that resonates.
When not working, you can find me watching movies, practicing hot yoga, or trying to cook without setting the kitchen on fire.
Brand Strategy and Brand Design
Creative Direction / Creative Leadership
Creative Concepting / “Big Idea” Development
Art Direction and Design
Team Building
Coaching/Mentoring
Client Partnership
Brand Research
Employer Branding
Print and Digital Development
Talents
and Expertise
Social Media Content Planning
Social Media Creative Development
UX and Web Design
Content and Copy Writing
Marketing Strategy
Brand Guideline Development
Corporate Identity Development
Multi-Channel Creative Development
Environmental / Experiential / Trade Shows
Advocate / Aurora Health
Alegent Health
Baptist Health South Florida*
BP*
Capital One*
Cargill*
Chicago Freight Car Leasing
Chicago Tribune
CF Rail Services
Duff & Phelps
Encore Global*
Enterprise Rent-A-Car*
General Mills*
Gottlieb Advisory Group
Clients
I’ve Helped
Health Alliance of Cincinnati
Lettuce Entertain You
– Corporate and Restaurant Concepts
NxGen Rail
Parexel
Palantir
Sasser Family Holdings
Stanford Medicine School of Medicine*
Union Leasing
University of Chicago Hospital
and Comer Children’s Hospital
University of New Mexico Hospital*
Valtech
Xcēd (GSE) Aviation Services
*Employer Branding or Advertising