Palantir

Challenge: Palantir competes in the highly competitive tech industry, where candidates are often attracted to West Coast companies with more prestigious names, such as Google, Apple, and Meta. Additionally, its limited ability to openly discuss projects made it harder to show why it is an employer of choice.

Client Result:  The campaign successfully enhanced Palantir's appeal to candidates, leading to increased interest in the company. The positive reception led HR to request a handbook that would help the recruiting team better communicate when discussing open roles and career potential with candidates.

Agency Result:  Increased revenue for the agency due to the expansion of the project’s scope by adding the recruiter handbook.

How:  To attract candidates, developed a concept that highlights the fascinating projects available at Palantir and the impact employees could have. The handbook's color palette and type design aligned with the company's brand, while the dynamic imagery connected to the campaign.

Role:  Concept Development, Art Director, and Designer