tech_Girl

Challenge:  tech_Girl! is an annual, global initiative that promotes technology to girls aged 9 to 14. The event needed to spark interest in coding, encouraging girls to consider it as a career. All materials needed to be approachable and easily adaptable for English, French, German, and Swedish.

Result:  Achieved strong attendance metrics globally and received positive public and internal feedback on event materials.

How:  Collaborated with the global event team to create a whimsical and visually engaging campaign. The colors, tone, and language were carefully chosen to showcase the inviting and fun session. Ensured that all design elements featured blocks that were easy to modify for language and demographic changes.

My role:  Art Director and Designer for assets in all 4 languages. Volunteer for the Chicago event.